Readers of Globowines probably know that one of Mir Global Marketing LLC’s wine brands which have attracted the most attention and excitement in consumers in China have been our Friends Canned Wine.  The great value and quality of Chilean wine combined with some good branding design and marketing have helped get our company attention.

It was not until recent that consumers started to give us compliments about how wine in a can could also be a great sell in China and around the world because of the environmental benefits of wine in a can.

If you go on a outdoor adventure and want to toast to a glass of wine in the middle of the wilderness, you will undoubtedly think it a hindrance to carry a heavy glass bottle of wine with you.  Furthermore, what do you do with the then empty glass bottle?  You must either take it back with you, or dispose of it and dirty the earth.  Well with a can of wine you can simply crush the can and slip it into a side pocket in your bag.

In this article from ScientistLive.com, Incept, a UK based consultancy firm also found that wine in a can

* Have half the CO2 transport related emissions of the equivalent 75cl wine sold in glass packaging.

* Wine, in both 200ml and 250ml cans, produces fewer transport related CO2 emissions than other packaging formats

* Compared to glass bottles, to save one tonne of CO2, only 5,330 cases of 250ml slim cans need to be sold

* Slim cans are up to 17p per litre cheaper than glass bottles and have 2 – 20 pence less cost per unit in the value chain

* Suppliers could save between 2 and 8 pence per unit

* Retailers savings are between 1 – 13 pence per unit

I pose a question to all readers… Would like some wine in a can?