Fear not it can be done according to this article from CNNgo. Below are the major rules, author Joanne Yao assembles thanks to the help of Jean-Marc Nolant of Park Hyatt Shanghai and Philippe Huser of Napa Valley Wine Bar & Restaurant of Shanghai.
Mir Global definitely recommends you check out the article in its entirety where each rule is elaborated upon.
How do you pair a wine with Sichuan chicken in peppercorn lava or sweet, saucy hongshao rou? Wine pairing with Chinese food is possible, but does require significant experience. Here’s a list of suggestions, courtesy of the experts: sommeliers Jean-Marc Nolant of Park Hyatt Shanghai and Philippe Huser of Napa Valley Wine Bar & Restaurant.
Rule 1: Avoid foods that require dipping in vinegar
Rule 2: Make sure lighter flavored dishes are served first
Rule 3: Likewise, start with your white wine and then move on to red
Rule 4: Chinese food with Chinese wines? Yes, but select well
Rule 5: Choose your wine based on the preparation rather than the ingredients
Rule 6: Make sure your Chinese food and wine night is feasible
Wineries eye Chinese market by Darren Snyder of the Mudgee Guardian
At least five wineries within the Mudgee region have shown they are fighting an Australian wine glut by working with the NSW government’s Asian export wine strategy.
While it has been reported the Australian wine industry is producing 20 to 40 million excess cases of wine every year, there are numerous wineries jumping on board to enter one of the world’s fastest growing wine markets.
Rapid growth in the Chinese market has been a catalyst for the State Government committing resources to local wineries in an attempt to sell more NSW wines in Asia.
Beijing wants a taste of Australian wine sector by Michael Sainsbury of The Australian
CHINESE companies are poised to target Australia’s $26 billion wine sector with a range of companies across the country — most of them government-owned — exploring deals that would result in them buying local wineries or taking equity interests in wine and beverage groups.
Australia’s largest trading partner is extending its investment activities into sectors other than mining and resources.
Shanghai-based food and beverage conglomerate Bright Group — one of China’s biggest — this week signalled its interest in paying $1.5bn cash for the sugar and renewable energy division of CSR, and is eyeing winemakers as part of a wide-ranging look at investment in Australia.
Other major beverage groups — including the massive food and drinks group COFCO, owned by the central government, which has recently stepped into the wine market in China as a major distributor — are also believed to be mulling Australian wine industry purchases.
[...] Click here to read the full article from The Australian
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Grape Wall of China – CHINA is tipped to become the world’s biggest wine producer by Jane Hamilton of The Sun – UK
The Far East giant – better known for its Great Wall than its vineyards – already makes more wine than Spain and Portugal.
And with British supermarkets stocking up, experts predict it will overtake Australia in 2010 and Italy and France within 50 years.
Nine out of ten bottles of Chinese wine are red. Supermarket chain Morrisons has trialled one and now Waitrose plans to sell another.
Waitrose wine buyer Andrew Shaw said: “Chinese wine is the hot new trend. We’re hoping to have a quality one in store by the end of the year.”
[...] Click here to read the full article from The Sun – UK
Evan Osnos, well renowned wine guru of the New Yorker, writes about China’s sudden romance with wine. The notion of getting rich by selling wine in China has a long history, which is marked almost entirely by failure.
[...]
Prospects have sharply improved since the days of the Baron, and, today, China is one of the world’s fastest-growing wine markets. (Chinese buyers are consuming so much that they are affecting wine prices for some of the most expensive bottles.) In this video, produced by Mengfan Wu, we visit a wine class hosted by Torres China, which is trying to introduce new consumers to an unfamiliar product. We also hear from Don St. Pierre, Jr., the chief executive of A.S.C. Fine Wines, who explains why Chinese consumers sometimes prefer to down their glasses in a single enthusiastic gulp.
Bringing fine wines from around the world to markets throughout Asia.
Join us this winter (Nov 25 – Dec 17), this winter in the Chinese cities of Shanghai, Beijing and Guangzhou as Mir Global Marketing LLC presents our wines of the world in China’s fastest most sophisticated urban centers.
If you would like to request information about our upcoming promo tour of the Middle Kingdom (China), please email our International Trade Consultant, Bennett Reiss for more information
* Market: Food and Drink
* Published Date: 21/10/2009
* Report Title: Wine – BRIC (Brazil, Russia, India, China) Industry Guide
* Table of Contents: View Table of Contents
* Report Type: Market Report
* Country: Global
* Number of Pages: 102
The Wine – BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, China) Wine industry. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry´s prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Compares data from Brazil, Russia, India, and China, alongside individual chapters on each BRIC country; Brazil, Russia, India and China
Includes a five-year forecast of the industry
Highlights
The BRIC Wine market grew by 8.5% between 2004 and 2008 to reach a value of $25.3 billion.
In 2013, the market is forecast to have a value of $34.6 billion, an increase of 6.5% from 2008.
India was the fastest growing country with a CAGR of 21.2% over the 2004?08 period.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Click here to view the table of contents from the report
The China chapter breaks down as follows:CHAPTER 6 WINE IN CHINA 78
6.1 Market Overview 78
6.2 Market Value 79
6.3 Market Volume 80
6.4 Market Segmentation I 81
6.5 Market Segmentation II 82
6.6 Market Share 83
6.7 Five Forces Analysis 84
6.8 Leading Companies 92
6.9 Distribution 97
6.10 Market Forecasts 98
6.11 Macroeconomic Indicators 100
After partnering with France during this year’s show, the 3-day Hong Kong International Wine & Spirits Fair that concluded successfully last week, the Hong Kong Trade Development Council which organises the show has announced that Australia will be the partner country next year.
An agreement between the Australian Trade Commission (Austrade) and the HKTDC was signed last week, following the number of exhibitors taking part this year. Australia was the country with the largest representation at the show with 65 participants.
Fred Lam, executive director of the HKTDC, said: “It seems fitting that when it comes to announcing our partner country for next year we are passing the baton from the Old World to the New World,” France was the partner country during the second edition.
Australia is Hong Kong’s fourth-largest supplier of wine and the value of imports from Australia to Hong Kong between January and September this year increased by 22% compared with the same period last year, according to Drinks Business.
India also showed a decent presence with ten wineries present- Sula, Grover, Indage, UB, Vintage, Big Banyan, d’Ori, Deccan Plateau, Renaissance, and Empire. Mrs. V. Kotwal, CEO of the Indian Grape Processing Board which organised the producers, was very satisfied with the response and hopes that next year will see a bigger participation at the show. The constant stream of people at the Indian stand was quite encouraging.
A group of importers had also visited the show under the banner of Indian Wine Academy and most were pleasantly surprised by the quality of the show, the seminars, amount of wineries present and the business possibilities that came up.
Next year’s Fair will be a big test of the prowess as the Vinexpo Hong Kong also lands up during the same year.
Nov 3 (REUTERS) Rice wine – a staple low-value alcoholic beverage – is going upmarket in South Korea in the hands of the Kooksoondang brewery which is marketing it as a cocktail base.
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