Readers of Globowines probably know that one of Mir Global Marketing LLC’s wine brands which have attracted the most attention and excitement in consumers in China have been our Friends Canned Wine. The great value and quality of Chilean wine combined with some good branding design and marketing have helped get our company attention.
It was not until recent that consumers started to give us compliments about how wine in a can could also be a great sell in China and around the world because of the environmental benefits of wine in a can.
If you go on a outdoor adventure and want to toast to a glass of wine in the middle of the wilderness, you will undoubtedly think it a hindrance to carry a heavy glass bottle of wine with you. Furthermore, what do you do with the then empty glass bottle? You must either take it back with you, or dispose of it and dirty the earth. Well with a can of wine you can simply crush the can and slip it into a side pocket in your bag.
Evan Osnos, well renowned wine guru of the New Yorker, writes about China’s sudden romance with wine. The notion of getting rich by selling wine in China has a long history, which is marked almost entirely by failure.
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Prospects have sharply improved since the days of the Baron, and, today, China is one of the world’s fastest-growing wine markets. (Chinese buyers are consuming so much that they are affecting wine prices for some of the most expensive bottles.) In this video, produced by Mengfan Wu, we visit a wine class hosted by Torres China, which is trying to introduce new consumers to an unfamiliar product. We also hear from Don St. Pierre, Jr., the chief executive of A.S.C. Fine Wines, who explains why Chinese consumers sometimes prefer to down their glasses in a single enthusiastic gulp.
Bringing fine wines from around the world to markets throughout Asia.
Join us this winter (Nov 25 – Dec 17), this winter in the Chinese cities of Shanghai, Beijing and Guangzhou as Mir Global Marketing LLC presents our wines of the world in China’s fastest most sophisticated urban centers.
If you would like to request information about our upcoming promo tour of the Middle Kingdom (China), please email our International Trade Consultant, Bennett Reiss for more information
HONG KONG — Chinese wine imports have soared more than ten-fold in the past few years but foreign producers hoping to cash in on the boom are warning the market is fickle and not for the faint of heart.
China is on track to import 10 million cases of wine this year, up from 840,000 in 2004, according to the Hong Kong Trade Development Council (HKTDC).
Wangfujing, Beijing - 2006
Asian wine consumption, excluding Japan, is expected to double from this year to 27 billion US dollars in 2017, the council believes, with much of that growth driven by Hong Kong and cash-rich China.
In another sign of the growth of the market, last week’s Hong Kong International Wine and Spirits Fair, the second such annual event, attracted 520 exhibitors from 34 countries — double last year’s number.
“Many people are shocked by the speed of the growth,” said Raymond Yip, the HKTDC’s assistant director. “But there is a lot of pent-up demand for wine.”
The disposable income of an emerging Chinese middle class has grown and many of its members are choosing wine as a healthier alternative to spirits, Yip said.
“People are getting more health conscious and all of a sudden wine has become fashionable,” he added.
But Raymond Signorello, proprietor of Signorello Vineyards in California’s Napa Valley, said he has been struggling to find the right agent to market his premium reds on the mainland.
“It’s kind of a gold rush,” he told AFP from his booth at the fair.
[...] Click here to read the full article from AFP
* Market: Food and Drink
* Published Date: 21/10/2009
* Report Title: Wine – BRIC (Brazil, Russia, India, China) Industry Guide
* Table of Contents: View Table of Contents
* Report Type: Market Report
* Country: Global
* Number of Pages: 102
The Wine – BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, China) Wine industry. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry´s prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Compares data from Brazil, Russia, India, and China, alongside individual chapters on each BRIC country; Brazil, Russia, India and China
Includes a five-year forecast of the industry
Highlights
The BRIC Wine market grew by 8.5% between 2004 and 2008 to reach a value of $25.3 billion.
In 2013, the market is forecast to have a value of $34.6 billion, an increase of 6.5% from 2008.
India was the fastest growing country with a CAGR of 21.2% over the 2004?08 period.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Click here to view the table of contents from the report
The China chapter breaks down as follows:CHAPTER 6 WINE IN CHINA 78
6.1 Market Overview 78
6.2 Market Value 79
6.3 Market Volume 80
6.4 Market Segmentation I 81
6.5 Market Segmentation II 82
6.6 Market Share 83
6.7 Five Forces Analysis 84
6.8 Leading Companies 92
6.9 Distribution 97
6.10 Market Forecasts 98
6.11 Macroeconomic Indicators 100
NAPA, Calif., Oct. 28 /PRNewswire/ — The continued growth of Argentine wine imports to the US (more than 40% annually over three years) has made it the most important “import to watch” in the wine ndustry.
That New Age White is the largest-selling Argentine white wine in just-released Nielsen Research data on Argentine wines sales in the US makes it a “hot brand” in a hot category. This does not surprise Argentines, who say that Americans have finally discovered what bar patrons and club-goers in Buenos Aires and the rest of the country have long-known – New Age is the most unique, flavorful, and versatile Argentine white wine on the market.
PRINCETON, N.J., Oct. 28 /PRNewswire/ — iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it has been selected to implement an integrated online marketing program for Direct Wines, supporting the company’s expansion in the US and increased emphasis on online sales**. Through affiliate, search engine, and CPA marketing, iMarketing will be focused on generating more cost-effective orders for Direct Wines, increasing site traffic and sales growth with improved ROI.
And then there were seven. New Zealand’s latest free-trade agreement, with Malaysia, was accompanied by the customary enthusiasm from politicians and business representatives. There was much talk of a gateway into Asia, and the Prime Minister described it as “a significant step forward in relations with Malaysia and further evidence of our economic integration with Asia”. Michael Barnett, of the Auckland Chamber of Commerce, said it was a great opportunity for businesses if they chose to take it. Clearly, this is a welcome development, but its importance lies as much in its actual signing as in the likelihood of any dramatic change in trade between New Zealand and Malaysia.
…
Equally, it underlined the growth in Asia of a similar sentiment. Formulating an agreement with Malaysia was, obviously, always going to be far simpler than the ground-breaking deal struck with China last year. But that does not mean there were no complications. For the first time, Malaysia has, at New Zealand’s insistence, agreed to include environmental and labour-law co-operation clauses in such a pact. New Zealand, for its part, had to bow to Muslim Malaysia’s demand that alcohol-related products, notably wine, be excluded
Guilin, GUANXI PROVINCE: French cognac maker, Remy Martin, is cashing in on China’s growing luxury market. It recently unveiled a rare cask of its “Louis the 13th” cognac in the Chinese city of Guilin.
Remy Martin chose Guilin to debut its limited edition vintage Louis the 13 Rare Cask.
Patrick Piana, CEO, Remy Martin, said: “The launch of Louis XIII rare cask is very important to the brand Louis XIII and the fact that it’s in China is a very important symbol of the future of Louis XIII overall.”
… One consumer said: “Chinese people love wine and cognac hasn’t been promoted in a large scale here in the past however gradually Chinese people will learn to drink good cognac.”
Chinese drinkers are more accustomed to baijou or rice wine and whiskey and Remy Martin said it is not in the business of converting them.
Mr Piana added: “We’re not in a volume game so as to converting whisky drinkers, tequila drinkers, or vodka drinkers in other markets. It’s about making sure we cherish and nourish our brand to convert existing consumers to our brands.”
And it seems the group is going in the right direction.
[Source] – Channel NewsAsia’s China Correspondent Glenda Chong
Welcome to Mir Global Marketing’s blog, Globowines!
~~ Click here ~~ to visit our company website. Our current catalog includes new wines are from Argentina and Chile, which have have been especially chosen for the China and Singapore market
and excitement in consumers in China have been our Friends Canned Wine. The great value and quality of Chilean wine combined with some good branding design and marketing have helped get our company attention.
