Inconsistency… Oh “sigh…,” Argentina. So much potential, yet always able to sporadically disappoint (which you will see upon watching the episode, which includes three bad apples).
One of the primary reasons, Mir Global Marketing LLC heavily investigated and nurtured our collaborations down in Argentina. The country is home to perhaps one of the most conducive soils for producing wine, yet remains riddled with bureaucratic and inefficient institutions which impede it from truly flourishing.
* Market: Food and Drink
* Published Date: 21/10/2009
* Report Title: Wine – BRIC (Brazil, Russia, India, China) Industry Guide
* Table of Contents: View Table of Contents
* Report Type: Market Report
* Country: Global
* Number of Pages: 102
The Wine – BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, China) Wine industry. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry´s prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Compares data from Brazil, Russia, India, and China, alongside individual chapters on each BRIC country; Brazil, Russia, India and China
Includes a five-year forecast of the industry
Highlights
The BRIC Wine market grew by 8.5% between 2004 and 2008 to reach a value of $25.3 billion.
In 2013, the market is forecast to have a value of $34.6 billion, an increase of 6.5% from 2008.
India was the fastest growing country with a CAGR of 21.2% over the 2004?08 period.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Click here to view the table of contents from the report
The China chapter breaks down as follows:CHAPTER 6 WINE IN CHINA 78
6.1 Market Overview 78
6.2 Market Value 79
6.3 Market Volume 80
6.4 Market Segmentation I 81
6.5 Market Segmentation II 82
6.6 Market Share 83
6.7 Five Forces Analysis 84
6.8 Leading Companies 92
6.9 Distribution 97
6.10 Market Forecasts 98
6.11 Macroeconomic Indicators 100
Any major themes to take note of? Comparing this commercial, with that of the Remy commercials in yesterday’s posts, one thing is indeed VERY clear.
When marketing a product that is (generally speaking) for the masses of everyday consumers, tapping a worldly theme is very important. China wants to fee like it is not only a part of the greater global community, but that it is contributing to it. This commercial highlights such a theme perfectly in a very straight forward fashion.
The commercials from Remy Martin (see yesterday’s post) target a wealthier consumer and promote images of peace, tranquility, class and sophistication which are derived from the pleasure of enjoying a exclusive and expensive beverage like Remy Martin cognac. Perhaps this is tapping into the desire to find a way to relax and disconnect from a life of a over-worked Chinese executive. Offering a type of reward incentive for ones hard work, in the form of a “special” drink, the you work hard to be able to afford, consume and thereafter experience the feeling promoted in the marketing image.
Chinese culture tends to place far less emphasis and importance on receiving and giving compliments. Confucius said, “to remain un-soured even though one’s merits are not recognized by others, is that not what is expected of a man of virtue?” In other words, when the over-worked, wealthy business executives in China see this commercial, they see a beverage that creates the aura of achievement, recognition and merit so desperately desired.
The Tsingtao commercial on the other side wants you to let go of that hard day, drop your personal barrier and simply enjoy a beer with the world around you (not escape from it).
When Hong Kong slashed its alcohol taxes to zero last year, it put a dent in Singapore’s attempts to grow as a wine business hub of Asia. Without the huge mainland Chinese market in its backyard, wine businesses have also found it a challenge to grow the local industry, even as Singaporean palates become more sophisticated and the demand for more variety increases.
Singapore-Merlion (Globowines)
However, recent activity has shown that the industry is not being stymied by Hong Kong. It has instead found several niche areas that are showing some promise.
Wine conferences and fairs
This is turning out to be an area of growth as organisers see greater interest from consumers in learning more about wine while distributors, retailers and restaurateurs reap benefits from visibility, networking and co-operation.
This week, for example, sees the International Congress of Chinese Cuisine & Wine (ICCCW) and Wine For Asia (WFA), running back-to-back, while the Singapore Wine Fiesta starts at the end of the month.
The ICCCW conference was founded last year by local publisher and columnist Ch’ng Poh Tiong, and it’s a feather in Singapore’s hat that after its first year in Beijing, he brought it here instead of tax-free Hong Kong, although it will be touring there next year.
‘The choice of venue is not dictated by local tax regimes vis-a-vis wine,’ explains Ch’ng. ‘Our goal is to spread the concept, and culture, of wine with Chinese cuisine wherever Chinese cuisine is highly appreciated.’
…
Click here to access complete article from Businesstimes.com.sg
[Source] – Businesstimes.com.sg Written by Christopher Lim and additional reporting by Melissa Lwee
Research and Markets: Revealing the Impact the Global Financial Crisis Has Had on China’s Food and Beverage Industry
In the fist half of 2009, China above-scale food industry accumulatively achieved RMB2.299 trillion of total output value, up 14.76% compared to the same period of last year, of which, the agricultural non-staple food processing industry’s rose 15% to RMB1260.646 billion, the food processing industry’s increased 14.55% to RMB407.909 billion, and the beverage manufacturing industry’s rose 18.92% to RMB348.186 billion.
Impacted by the global financial crisis, the food and beverage industry’s operating revenue changed from rapid growth momentum to downturn in H2 2008. During Jan-Feb 2009, the revenue of the overall food and beverage industry increased only 14% year on year, 23 points lower than that of Jan-Feb 2008, recording new low in recent years. The growth rate in Jan-May 2009 rebounded a little to 15%.
In the past several years, the operating revenue of the food processing industry, one sub-industry of the whole food and beverage industry, has grown faster than that of the other two sub-industries, food manufacturing and beverage manufacturing. Due to the price decline of meat products (mainly pork), the food manufacturing industry rebounded slowly during the financial crisis, while the beverage manufacturing industry showed certain decline-resistance ability, whose operating revenue rebounded steadily during Jan-May 2009, up 16% year on year, 1 point higher than the figure in Jan-Feb 2009 and higher than the average level of the whole food and beverage industry. Taking Kweichow Moutai Co., Ltd for example, its liquor output in H1 2009 was 23,833 tons, up 35.9% year on year; its sales revenue went up 20% to RMB5.5 billion and net profits rose 25% to RMB2.8 billion.
In H1 2009, the high-alcohol Moutai liquor products took 84.27% of the company’s operating revenue, while the low-alcohol liquor products accounted for 9.63%.
Based on the authoritative statistics from the National Bureau of Statistics of China, the China National Food Industry Association, China Alcoholic Drinks Industry Association, Dairy Association of China, etc, this report makes an in-depth analysis of the status quo of China’s food and beverage industry and its influencing factors, giving priority to the analysis and research of its eight sub-industries on market scale, industry concentration, regional distribution, economic benefits, production & sales as well as growth space. Besides, It also predicts the future development trends of the industry.
Key Topics Covered:
1 Food and Beverage Classification and Research Scope 2 Development of China Food and Beverage Industry 3 Segmented Industries 4 Regional Development 5 Key Listed Companies 6 Development Trends and Prospect of China Food and Beverage Industry
Globowines first mentioned Wine for Asia 2009 back in April (see post) earlier this year. Fast forward 6 months and the time for the big show is upon us.
Just a reminder to all those readers out there in Singapore — Wine For Asia begins October 22 and runs until October 24.
Wine For Asia (WFA) 2009, the most comprehensive international wine exhibition in the region, returns to Singapore from 22 – 24 October 2009 with the promise of another bumper event.
An exciting exposition that help you expand your footprint into Asia’s burgeoning wine market, WFA 2009 offers a one-stop opportunity to keep abreast of the latest wine offerings, complete with a myriad of first-class business, educational and networking opportunities and lifestyle pursuits. Exhibitors and visitors can look forward to three days of non-stop business, networking and learning opportunities.
Click here to visit the Wine for Asia home page for more information.
Welcome to Mir Global Marketing’s blog, Globowines!
~~ Click here ~~ to visit our company website. Our current catalog includes new wines are from Argentina and Chile, which have have been especially chosen for the China and Singapore market
![Singapore-Merlion [img: Globowines, Sept 2008]](http://mirglobalmarketing.com/globowinesblog/wp-content/uploads/2009/10/merlion02.JPG "Singapore-Merlion")