Archive for the ‘Mir Global Marketing’ CategoryGlobowines now updating live from Shanghai, ChinaSaturday, November 28th, 2009Mir Global Marketing LLC’s winter promotional tour of the major Chinese metropolises is now under way. For the next few weeks we will be bring you updates live from the Chinese cities of Shanghai, Guangzhou and Beijing. Red Wine in focus – Great Article from the New Yorker magazineSaturday, November 21st, 2009Red Wine; China’s sudden romance with winePosted by Evan Osnos
Evan Osnos, well renowned wine guru of the New Yorker, writes about China’s sudden romance with wine. The notion of getting rich by selling wine in China has a long history, which is marked almost entirely by failure. [...] Prospects have sharply improved since the days of the Baron, and, today, China is one of the world’s fastest-growing wine markets. (Chinese buyers are consuming so much that they are affecting wine prices for some of the most expensive bottles.) In this video, produced by Mengfan Wu, we visit a wine class hosted by Torres China, which is trying to introduce new consumers to an unfamiliar product. We also hear from Don St. Pierre, Jr., the chief executive of A.S.C. Fine Wines, who explains why Chinese consumers sometimes prefer to down their glasses in a single enthusiastic gulp. Read more directly from the New Yorker: http://www.newyorker.com/online/blogs/evanosnos/2009/11/red-red-wine.html#ixzz0XWzunqWl
Mir Global – Winter Promotional Tour 2009Friday, November 20th, 2009
Bringing fine wines from around the world to markets throughout Asia. Join us this winter (Nov 25 – Dec 17), this winter in the Chinese cities of Shanghai, Beijing and Guangzhou as Mir Global Marketing LLC presents our wines of the world in China’s fastest most sophisticated urban centers. If you would like to request information about our upcoming promo tour of the Middle Kingdom (China), please email our International Trade Consultant, Bennett Reiss for more information
Marketing beer in China – Tsingtao CommercialSaturday, October 24th, 2009
Any major themes to take note of? Comparing this commercial, with that of the Remy commercials in yesterday’s posts, one thing is indeed VERY clear. When marketing a product that is (generally speaking) for the masses of everyday consumers, tapping a worldly theme is very important. China wants to fee like it is not only a part of the greater global community, but that it is contributing to it. This commercial highlights such a theme perfectly in a very straight forward fashion. The commercials from Remy Martin (see yesterday’s post) target a wealthier consumer and promote images of peace, tranquility, class and sophistication which are derived from the pleasure of enjoying a exclusive and expensive beverage like Remy Martin cognac. Perhaps this is tapping into the desire to find a way to relax and disconnect from a life of a over-worked Chinese executive. Offering a type of reward incentive for ones hard work, in the form of a “special” drink, the you work hard to be able to afford, consume and thereafter experience the feeling promoted in the marketing image. Chinese culture tends to place far less emphasis and importance on receiving and giving compliments. Confucius said, “to remain un-soured even though one’s merits are not recognized by others, is that not what is expected of a man of virtue?” In other words, when the over-worked, wealthy business executives in China see this commercial, they see a beverage that creates the aura of achievement, recognition and merit so desperately desired. The Tsingtao commercial on the other side wants you to let go of that hard day, drop your personal barrier and simply enjoy a beer with the world around you (not escape from it).
The Long Island Wine ExperienceThursday, September 10th, 2009Just finished updating the loose outline of Mir Global Marketing LLC’s new Long Island Experience section. For all the readers of Globowines, we invite you to take a sneak peak – The Long Island Wine Experience Click through the subsections on the tap at the top to see all the updates! ~ Bennett |
