Inconsistency… Oh “sigh…,” Argentina. So much potential, yet always able to sporadically disappoint (which you will see upon watching the episode, which includes three bad apples).
One of the primary reasons, Mir Global Marketing LLC heavily investigated and nurtured our collaborations down in Argentina. The country is home to perhaps one of the most conducive soils for producing wine, yet remains riddled with bureaucratic and inefficient institutions which impede it from truly flourishing.
HONG KONG — Chinese wine imports have soared more than ten-fold in the past few years but foreign producers hoping to cash in on the boom are warning the market is fickle and not for the faint of heart.
China is on track to import 10 million cases of wine this year, up from 840,000 in 2004, according to the Hong Kong Trade Development Council (HKTDC).
Wangfujing, Beijing - 2006
Asian wine consumption, excluding Japan, is expected to double from this year to 27 billion US dollars in 2017, the council believes, with much of that growth driven by Hong Kong and cash-rich China.
In another sign of the growth of the market, last week’s Hong Kong International Wine and Spirits Fair, the second such annual event, attracted 520 exhibitors from 34 countries — double last year’s number.
“Many people are shocked by the speed of the growth,” said Raymond Yip, the HKTDC’s assistant director. “But there is a lot of pent-up demand for wine.”
The disposable income of an emerging Chinese middle class has grown and many of its members are choosing wine as a healthier alternative to spirits, Yip said.
“People are getting more health conscious and all of a sudden wine has become fashionable,” he added.
But Raymond Signorello, proprietor of Signorello Vineyards in California’s Napa Valley, said he has been struggling to find the right agent to market his premium reds on the mainland.
“It’s kind of a gold rush,” he told AFP from his booth at the fair.
[...] Click here to read the full article from AFP
* Market: Food and Drink
* Published Date: 21/10/2009
* Report Title: Wine – BRIC (Brazil, Russia, India, China) Industry Guide
* Table of Contents: View Table of Contents
* Report Type: Market Report
* Country: Global
* Number of Pages: 102
The Wine – BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, China) Wine industry. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry´s prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Compares data from Brazil, Russia, India, and China, alongside individual chapters on each BRIC country; Brazil, Russia, India and China
Includes a five-year forecast of the industry
Highlights
The BRIC Wine market grew by 8.5% between 2004 and 2008 to reach a value of $25.3 billion.
In 2013, the market is forecast to have a value of $34.6 billion, an increase of 6.5% from 2008.
India was the fastest growing country with a CAGR of 21.2% over the 2004?08 period.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Click here to view the table of contents from the report
The China chapter breaks down as follows:CHAPTER 6 WINE IN CHINA 78
6.1 Market Overview 78
6.2 Market Value 79
6.3 Market Volume 80
6.4 Market Segmentation I 81
6.5 Market Segmentation II 82
6.6 Market Share 83
6.7 Five Forces Analysis 84
6.8 Leading Companies 92
6.9 Distribution 97
6.10 Market Forecasts 98
6.11 Macroeconomic Indicators 100
NAPA, Calif., Oct. 28 /PRNewswire/ — The continued growth of Argentine wine imports to the US (more than 40% annually over three years) has made it the most important “import to watch” in the wine ndustry.
That New Age White is the largest-selling Argentine white wine in just-released Nielsen Research data on Argentine wines sales in the US makes it a “hot brand” in a hot category. This does not surprise Argentines, who say that Americans have finally discovered what bar patrons and club-goers in Buenos Aires and the rest of the country have long-known – New Age is the most unique, flavorful, and versatile Argentine white wine on the market.
PRINCETON, N.J., Oct. 28 /PRNewswire/ — iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it has been selected to implement an integrated online marketing program for Direct Wines, supporting the company’s expansion in the US and increased emphasis on online sales**. Through affiliate, search engine, and CPA marketing, iMarketing will be focused on generating more cost-effective orders for Direct Wines, increasing site traffic and sales growth with improved ROI.
And then there were seven. New Zealand’s latest free-trade agreement, with Malaysia, was accompanied by the customary enthusiasm from politicians and business representatives. There was much talk of a gateway into Asia, and the Prime Minister described it as “a significant step forward in relations with Malaysia and further evidence of our economic integration with Asia”. Michael Barnett, of the Auckland Chamber of Commerce, said it was a great opportunity for businesses if they chose to take it. Clearly, this is a welcome development, but its importance lies as much in its actual signing as in the likelihood of any dramatic change in trade between New Zealand and Malaysia.
…
Equally, it underlined the growth in Asia of a similar sentiment. Formulating an agreement with Malaysia was, obviously, always going to be far simpler than the ground-breaking deal struck with China last year. But that does not mean there were no complications. For the first time, Malaysia has, at New Zealand’s insistence, agreed to include environmental and labour-law co-operation clauses in such a pact. New Zealand, for its part, had to bow to Muslim Malaysia’s demand that alcohol-related products, notably wine, be excluded
Globowines first mentioned Wine for Asia 2009 back in April (see post) earlier this year. Fast forward 6 months and the time for the big show is upon us.
Just a reminder to all those readers out there in Singapore — Wine For Asia begins October 22 and runs until October 24.
Wine For Asia (WFA) 2009, the most comprehensive international wine exhibition in the region, returns to Singapore from 22 – 24 October 2009 with the promise of another bumper event.
An exciting exposition that help you expand your footprint into Asia’s burgeoning wine market, WFA 2009 offers a one-stop opportunity to keep abreast of the latest wine offerings, complete with a myriad of first-class business, educational and networking opportunities and lifestyle pursuits. Exhibitors and visitors can look forward to three days of non-stop business, networking and learning opportunities.
Click here to visit the Wine for Asia home page for more information.
Did you know that wine is produced throughout Latin America? Chile and Argentina have been able to successfully break into the international market but they are by no means the only players in the market.
A few months ago Sophie Kevany, a journalist for Decanter based in Lima, contacted me and explained she was writing an article on South American wine harvests.
[Courtesy of http://www.robgroh.com/maps.htm]
I was immediately interested due to a focus of her article being on wines from countries other than South America’s traditional producers. Her research has yielded a incredibly informative article, which you can access through clicking here.
~~~~~~~~~~~~~~~~~~~~~~~
In Brazil sparkling wine exports were up 18% in value for the first three months, with much of the wine going to America and Germany, Wines from Brazil said
Overall exports were also positive. Brazil aims to export US$6m this year, with US$2.3m already confirmed for January to April.
…
At the higher end there was also positive news. In Peru, Tacama ? which produces wines in the $10 to $40 bracket retail – said export values were up 10% in the first quarter.
~~~~~~~~~~~~~~~~~~~~~~~
Click here to access Sophie Kevany’s article in its entirety
Click here to check out Decanter.com — a great resource for keeping up to date with developments and new trends in the wine industry
Click here to follow Decanter.com’s news feed on Twitter
Sums up the current preoccupations of his company, which celebrates its 60th birthday this year. The accent is on investment overseas.
Sud Ouest : Two thirds of your activities are based in France, but you now wish to develop your export business. Why?
Pierre Castel : Business is difficult in France at the moment and potentiel development now lies outside of our borders. In 2008, due to the global economic crisis, our activity will be on the decline. Wine sales to the hotel/catering business have dropped by 20%. Luckily, our merchant brands, which are important reference points for consumers, are still selling well on the French supermarket shelves. I have been in the wine and beer business for sixty years and I have always adapted to suit the market.
S.O. : Where do your priorities lie in the exportation market?
P.C. : Definitely in China and Russia. We have a small office in Shanghaï which works with five distributors. With the 10 to 20 million bottles we hope to sell there in 2009, China will become our number one export market. Hypermarkets, restaurants, bars and night clubs….all these market niches need to be developed. In Russia, the situation is different because we possess our own bottling centre just outside Moscow, which has a capacity of 300,000 bottles per day. The authorities are setting the market in order and it’s expanding. However, I do not believe India is a viable export market. I have had dealings with Indian businessmen in my activities in the African beer market and I do not intend take it any further with them….
Welcome to Mir Global Marketing’s blog, Globowines!
~~ Click here ~~ to visit our company website. Our current catalog includes new wines are from Argentina and Chile, which have have been especially chosen for the China and Singapore market
