Posts Tagged ‘china daily’

Domestic Chinese Wine; two very different opinions

Monday, December 28th, 2009

A friend of Mir Global just dropped me an email with a link to this video, shot earlier in the month when Mir Global Marketing was coincidentally in Beijing presenting our wines.

Linda Kennedy of the China Daily takes a trip to Chateau Changyu, one of China’s most recognizable domestic wine brands (Great Wall is another which comes to mind). It’s also a common sight to anyone who has spent thirty minutes watching CCTV9 during the past 6 months, where a commercial from the vineyard is constantly aired and makes the vineyard out to seem “world class.”

Perhaps it looks world class and has the big bucks to get a one year advertisement slot on CCTV9 (China’s English language channel), but according to the wine experts of Beijing, Jim Boyce and John Gai, and also my own palate, this vineyards wine is nothing special.

Watch the video and decide for yourself if you’ve been convinced to dish out $50-70 usd on a fine bottle of Chinese Cabernet Sauvignon is really worth it?

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