The concept of “sister cities” is something I first learned about when Wikipedia came online a few years ago. When you “wiki” a city, it conveniently provides you a list of sister cities.

For instance, when living in Suzhou, China I “wikied” the city to learn some random facts. Suzhou’s sister cities in the United States include such places as Jacksonville, Florida and Portland Oregon. Go figure?

The concept of sister cities never crossed my mind again, that is until I read this great article and learned that Stina’s Cellars, a vineyard from Tacoma, Washington managed to break into the China market via their sister city of Fuzhou, China.

After three consecutive delegations of representatives from Fuzhou, China visited the vineyard and sampled the wine, calls started coming in and Stina’s Cellars suddenly found it self with 224 cases in new orders from a market they never thought they would be selling to. One importer recently emailed the Washington Vintner and asked “What’s the maximum capacity of the winery? I want to know how much I can get.”

It is clear there is untapped demand in China for a variety of products. The real challenge for vintners, agents and exporters is to find away to connect buyers and sellers. There are websites like Alibaba and Chinabusinesworld, but the internet only extends so far.

Here are a few excerpts from the article:

“When I got the call about the tastings I was like, well, it was worth taking a chance on,” Preston said. “The market over there is expanding, and I want to expand. Hopefully, we’ll be able to expand together. And it was just one city, instead of all of China. If it would have been all of China, I would have said, ‘No thanks.’”

About a month later Preston learned that the population of Fuzhou tops 6.6 million – slightly larger than the state of Washington.

To say Perry and Penny Preston, and their son, Ethan, grew Stina’s Cellars from humble beginnings doesn’t do justice to their story.

The old joke in the wine industry goes, “Q: How do you make a small fortune in the winery business? A: Start with a large fortune.”

Luxury Travel Magazine — Beijing Newswire

Aman at Summer Palace, Beijing hosts an unprecedented weekend of food, wine and culture at the inaugural 2009 Beijing Wine Classic.

The Classic is an annual event which will focus on different wine regions around the globe. This year’s showcase features California’s most notable producers in a three-day festival marked by extensive panel discussions hosted by winemakers, tastings, dinners and a silent auction.

Guests can choose from a menu of ticket offerings ranging from a three-night stay at the resort and full festival participation to day passes for attendance at specific events. This is an extraordinary opportunity to meet and mingle with renowned winemakers while enjoying the luxurious setting of Aman’s resort located on the fringes of Beijing’s iconic Summer Palace.

The Classic begins on Friday, 13 November with a welcome reception followed by a Gala Opening Ceremony and Dinner featuring many of California’s finest sparkling and still wines. The evening is capped by a whisky tasting and cigars in the Bar.

The following day, guests may participate in an early morning tai chi class followed by a breakfast buffet. The first lecture covers “Anything but Chardonnay” and will explore the other white grape varietals grown in California. A dim sum lunch with distinctive wine pairings will be followed by an afternoon of lectures including “California Chardonnay – Napa vs. Sonoma,” “Pinot Extravaganza – Napa vs. Sonoma” and “Imperial Culture Workshop (served with “afternoon wines”).”

Late afternoon leaves ample room for a relaxing spa treatment in the resort’s extensive spa and recreational facilities. Dinner this evening will highlight Kobe beef and cult Cabernets. Day Three features an early tai chi class, followed by breakfast and two lectures on “Quirky Reds & Whites” and “Charbay Vodka & Whisky Cocktails.” An early afternoon brunch precedes a live auction and closing ceremony.

Tastings during each of the seminars include single vineyard and regional offerings as well as varietal comparisons and are hosted by the winemakers themselves in casual, interactive panel-style discussions.

Participating wineries include Harlan Estate, Bond Estates, Chateau Montelena, Staglin Family Vineyard, Flowers Vineyard & Winery, Honig Vineyard & Winery, Calera Wine Company, Fisher Vineyards, Howell Mountain Vineyards, Gargiulo Vineyards, Claudia Springs Winery, Schramsberg, Peay Vineyards, Lail Vineyards, Patz & Hall and Rudd Winery and Vineyards along with Charbay spirits.

Reservations may be made by phone at (86) 10-5987-9999 extension 7601/7606 or by email to Cecilia Leong, Reservation Manager at cleong@amanresorts.com. For specific event inquires please contact wine@amanresorts.com. Several participation opportunities exist to suit the interest of wine connoisseurs and explorers alike.

The Imperial tier begins at $2,800 for single occupancy and $3,600 for double occupancy and includes two nights accommodation, attendance at six seminars, all breakfasts, lunches and dinners, a spa voucher and salon treatment, Pilates consultation, transfers to and from the resort to the airport, and access to all Aman at Summer Palace facilities. The Royal tier is $1,200 and includes attendance to six seminars, the dim sum and wine pairing lunch, brunch and silent auction, cult Cabernet dinner, one salon service and spa treatment, a Pilates consultation and access to all Aman facilities.

The Palace pass is a two-day pass for $500 which includes six seminars, lunches on both festival days, and access to all Aman facilities. The Aman pass at $300 includes access to two seminars, one lunch and all Aman facilities. Tickets to the Gala Dinner may also be purchased separately for $500 each.

The 2009 Beijing Wine Classic is the first event of its kind under the umbrella of Amanresorts’ new wine and spirits programme launched just last year. The programme sees Aman partnering with handpicked family and boutique producers from every corner of the globe to make available some of the world’s most coveted wines and spirits at select Amanresorts properties worldwide. Exclusively for Amanresorts, a select group of producers have developed reserves and single-vineyard bottlings of their finest vintages. Others producers in the programme have made their previously ‘off-limits’ caves, private reserves and personal library selections available to Amanresorts.

Aman at Summer Palace, Beijing is housed in a series of pavilions, some of which are over one hundred years old. This tranquil retreat adjacent to the East Gate of the Summer Palace is an ideal base from which to discover the multi-faceted city of Beijing.

The resort offers a variety of accommodation which pays homage to traditional Chinese architecture and celebrates the courtyard style of Imperial China. Guests can enjoy an expansive Spa and recreational facility which include a state-of-the-art gym, a dedicated Pilates and yoga studio, an on-site juice bar serving freshly-squeezed juices and smoothies, two squash courts and a 25-metre indoor lap pool graced by a wide deck with reclining daybeds. The Aman Spa features nine self-contained double treatment rooms offering a variety of wellness and beauty treatments and a hair studio by celebrated stylist Kim Robinson. Other facilities include three restaurants serving Chinese, French kaiseki and Western cuisine, a lounge for relaxation and wine tastings, a bar, library, 37-seat cinema and boutique.

Source: [http://www.luxurytravelmagazine.com/news-articles/beijing-wine-classic-to-be-hosted-at-aman-summer-palace-13604.php]

Southeast Asia is home to many consumers with rising levels of income. When income rises and a given society modernizes or evolves so do its tastes and preferences.

This is currently going on in the greater Asia region as we speak. Add the extra element of a ever more interconnected global economy and the pace of change is truly incredible.

Singapore, Malaysia, Thailand and Vietnam have a combined population of roughly 180 million people. These countries represent a diverse mix of different elasticities, levels of development and traditions.

Malaysia — For instance the majority of Malaysians are Muslims who in accordance with their religious practices do not drink any alcohol. However even in this context a great potential wine market exists.

For starters Malaysia is home to about 28 million people, of which 2/3 are Muslim and therefore do not drink alcohol. The remaining 1/3 still presents a sizable market of about 8-9 million people, greater than the combined markets of Singapore and Hong Kong, two already very developed wine markets.

Second, ethnic Chinese in Malaysia are unarguably one of the wealthier segments of Malay society and are also coincidentally the largest consumers of wine in Malaysia. As members of the upper-echelons of society they unknowingly serve as status symbols for people to emulate as they aspire to move up the social latter.

This great article I have just stumbled upon at the China Wines Information Website, shares some good statistics.

Singapore – Wine market breaks down as follows: 10% sparking wine, 65% red wine, 25% white.

Thailand – According to the New Zealand government which published these statistics, consumers in Thailand lack detailed knowledge about wines and have a unfounded, preconceived notion that the only “real” wine is red wine. At the moment wine makes up about 20% of the alcohol consumed in Thailand every year. About 83% of the wine consumed in red. A major challenge for those trying to break into the Thai market will be educating the consumer about white wines, which in many instances would accompany Thai foods better than red wines.

Vietnam – Most Vietnamese do not drink grape wines because they have yet to acquire a taste for it. Wine is a relatively new product to the average Vietnamese person. Therefore most wine demand within Vietnam comes from expatriates, tourists and a few Vietnamese of the upper classes who have acquired a taste for it.

The importance of using Singapore as a hub for serving all these wine markets is highlighted in this article from New Zealand.

“It is important for New Zealand wine exporters to consider leveraging on Singapore’s position as a regional distribution hub for wines by developing partnerships with distributors who have strong regional distribution networks.“

In February 2008, the Hong Kong Special Administrative Region Government waived duties on wine and beer. With the scrapping of wine duties, Hong Kong becomes the first free wine port among major economies and is fast developing into a wine storage and distribution hub in Asia.

The total value of wine imports from around the world reached US$370 million in 2008, representing a year-on-year increase of almost 80 per cent. According to the US Department of Commerce, the total value of US grape wines exported to Hong Kong had increased by more than 500% in January 2009, when compared to the same period in 2008.

On April 30, 2009, the Hong Kong Economic and Trade Office in San Francisco will host a luncheon event at Wine Spectator Greystone Restaurant, the Culinary Institute of America. Hong Kong Financial Secretary, John Tsang will be the keynote speaker to give an update on the development of this exciting and flourishing business in Hong Kong and the business opportunities available to the American wine industry.

Date: April 30, 2009 (Thursday)

Time: 12:15 -2:15pm

Venue: Wine Spectator Greystone Restaurant,
the Culinary Institute of America
2555 Main Street, St. Helena

[Accessed from: http://www.wines-info.com & www.calwinexport.com]

INTERVIEW with Pierre Castel.

Sums up the current preoccupations of his company, which celebrates its 60th birthday this year. The accent is on investment overseas.

Sud Ouest : Two thirds of your activities are based in France, but you now wish to develop your export business. Why?

Pierre Castel : Business is difficult in France at the moment and potentiel development now lies outside of our borders. In 2008, due to the global economic crisis, our activity will be on the decline. Wine sales to the hotel/catering business have dropped by 20%. Luckily, our merchant brands, which are important reference points for consumers, are still selling well on the French supermarket shelves. I have been in the wine and beer business for sixty years and I have always adapted to suit the market.

S.O. : Where do your priorities lie in the exportation market?

P.C. : Definitely in China and Russia. We have a small office in Shanghaï which works with five distributors. With the 10 to 20 million bottles we hope to sell there in 2009, China will become our number one export market. Hypermarkets, restaurants, bars and night clubs….all these market niches need to be developed. In Russia, the situation is different because we possess our own bottling centre just outside Moscow, which has a capacity of 300,000 bottles per day. The authorities are setting the market in order and it’s expanding. However, I do not believe India is a viable export market. I have had dealings with Indian businessmen in my activities in the African beer market and I do not intend take it any further with them….

Click here to access the full interview