Mir Global Marketing LLC., was established in
the late nineties by Peruvian-American Maritza Iberico Reiss and her son,
Bennett Adams Reiss. Maritza, a native
of Lima, Peru began Mir Global Marketing LLC., with the hope of bringing
together a collection of fine wines from the three continents she has
called home.
As a young Limeñan,
Maritza traveled throughout South America before moving to Madrid,
Spain for eight years. In the early eighties, she left Spain, and
moved to New York where she settled down and has lived ever
since.
In 2005,
Maritza's son Bennett traveled to China to study Mandarin and learn
about conducting business in Asia. As a fellow wine enthusiast, Bennett struggled to find quality wines while abroad. It was at this moment that Maritza decided the new wine market of the 21st centiry was not in North America or Europe, but rather in Asia.
Soon after
Bennett completed his travels, Maritza set out to create a new business
for Mir Global Marketing LLC. Journeying back to South America and
Spain, Maritza sampled new assortments of wines. Meanwhile, Bennett
explored additonal markets in Asia, venturing to Singapore, Hong Kong,
Taiwan and Japan.
Upon
completing their research, Mir Global Marketing LLC., was reborn as a
new wine agency, catering to the tastes and preferences of the Asian
consumer. Today Mir Global Marketing LLC., continues to do business in
Asia, working tirelessly to adapt and tailor our business strategies to
the unique conditions of the different markets which constitute the
greater Asian region.
