November 21st, 2009 by mirglobal Categories: Core ValuesNo Responses
MIR’s mission is to bring quality food and beverages from across the world to China, in efforts to introduce and educate Chinese consumers about products from around the world.
MIR’s current focus is on introducing American and European culture and wines into the Chinese market.
MIR stresses relationships as the cornerstone of its business. We are there every step of the the way to enhance sales for our buyers and the producers we represent.
MIR Global Marketing acts as an “outsource marketing department” for companies that don’t want to commit large fixed expenses.
MIR’s Global Marketing team consists of highly trained, highly educated professionals with great knowledge of the brands that MIR represents.
We assist clients in finding products they demand, whether it be food/wine from North and South America to Europe or the Middle East.
MIR’s goal is to give you the edge above your competitors.
Over the last five years, pole-dancing has emerged on the scene in China. Pole dancing still has its critics, but more and more people want to see China women strut their stuff. […]
Andina News Agency has just reported (technically announced) the 5th China-Latin American Business Summit will be held in Lima this year: Lima, Mar. 30 (ANDINA). The Peruvian capital will host the 5th China-Latin American Business Summit to be held from November 21-22 this year at The Westin Libertador hotel, the China Council for the Promotion […]
Last week, China South America was fortunate enough to meet and interview, via a skype, Dr. Kevin P. Gallagher, author the new book The Dragon in the Room: China and the Future of Latin American Industrialization (with Roberto Porzecanski). Dr. Gallagher is a Professor at Boston University in International Relations and is faculty coordinator for […]
Fear not it can be done according to this article from CNNgo. Below are the major rules, author Joanne Yao assembles thanks to the help of Jean-Marc Nolant of Park Hyatt Shanghai and Philippe Huser of Napa Valley Wine Bar & Restaurant of Shanghai. Mir Global definitely recommends you check out the article in its entirety where […]
Readers of Globowines probably know that one of Mir Global Marketing LLC’s wine brands which have attracted the most attention and excitement in consumers in China have been our Friends Canned Wine. The great value and quality of Chilean wine combined with some good branding design and marketing have helped get our company attention. It […]
Very cool, hip and trendy new web tv show about wine in China. The show is filmed in Shanghai and usually is not translated outside of question / answers which are addressed to English only speakers. For the Chinese speakers out there Mir Global reccomends checking out the other episodes which you can find on […]
Wineries eye Chinese market by Darren Snyder of the Mudgee Guardian At least five wineries within the Mudgee region have shown they are fighting an Australian wine glut by working with the NSW government’s Asian export wine strategy. While it has been reported the Australian wine industry is producing 20 to 40 million excess cases […]
[Source] : Singapore Exhibition Services by 2010-01-05 via wines-info.com Singpore will host hundreds of wines from around the world in April, with the fourth annual WSA Wine Challenge. The WSA Wine Challenge 2010 (formerly known as the Wine & Spirits Asia Challenge), seeks to promote knowledge, prestige and value of world-class wines to Asia. The […]
1. CASE STUDY: Promoting Chilean wine in China Few people in China acknowledged Chile as a wine producing nation of any stature. The Chilean trade commission teamed up with Ogilvy Public Relations to change the situation with an informative online campaign. Background China offers huge potential for the wine industry, but being a young market, […]