MIR Global Marketing is an established wine and spirits brokerage firm that is aiming to bring the best wines from all over the world to Asia at a great value. All of our producers have been making wine for several years and have been featured in the most reputable wine journals and publications. Our producers share the same visions as we do: Personal relationships are the cornerstone of business.
Core Values
- MIR’s mission is to bring quality food and beverages from across the world to China, in efforts to introduce and educate Chinese consumers about products from around the world.
- MIR’s current focus is on introducing American and European culture and wines into the Chinese market.
- MIR stresses relationships as the cornerstone of its business. We are there every step of the the way to enhance sales for our buyers and the producers we represent.
- MIR Global Marketing acts as an “outsource marketing department” for companies that don’t want to commit large fixed expenses.
- MIR’s Global Marketing team consists of highly trained, highly educated professionals with great knowledge of the brands that MIR represents.
- We assist clients in finding products they demand, whether it be food/wine from North and South America to Europe or the Middle East.
- MIR’s goal is to give you the edge above your competitors.
History
Mir Global Marketing LLC., was established in the late nineties by Peruvian-American Maritza Iberico Reiss and her son, Bennett Adams Reiss. Maritza, a native of Lima, Peru began Mir Global Marketing LLC., with the hope of bringing together a collection of fine wines from the three continents she has called home.
As a young Limeñan, Maritza traveled throughout South America before moving to Madrid, Spain for eight years. In the early eighties, she left Spain, and moved to New York where she settled down and has lived ever since.
In 2005, Maritza’s son Bennett traveled to China to study Mandarin and learn about conducting business in Asia. As a fellow wine enthusiast, Bennett struggled to find quality wines while abroad. It was at this moment that Maritza decided the new wine market of the 21st centiry was not in North America or Europe, but rather in Asia.
Soon after Bennett completed his travels, Maritza set out to create a new business for Mir Global Marketing LLC. Journeying back to South America and Spain, Maritza sampled new assortments of wines. Meanwhile, Bennett explored additonal markets in Asia, venturing to Singapore, Hong Kong, Taiwan and Japan.
Upon completing their research, Mir Global Marketing LLC., was reborn as a new wine agency, catering to the tastes and preferences of the Asian consumer. Today Mir Global Marketing LLC., continues to do business in Asia, working tirelessly to adapt and tailor our business strategies to the unique conditions of the different markets which constitute the greater Asian region.
